Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, CEO of Event Management Services, a national PR firm says "I have been doing book public relations for twenty years and have a really good idea of generating media attention for our authors books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But, with different firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?"

*Understanding. How important is experience? Very. You need to employ a company who has had years of experience promoting books. In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. Publicity firms with excellent media skills can read your book and come up with a hot media angle. Their press releases should be second to none!that is after all what you are paying for." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. Where will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. Are the stations of a good, solid, respectable caliber? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So seek out those high powered stations!

*Expediency. How long will it take to get your campaign in motion? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule."

*Guarantee. What sort of guarantee is in place? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "Unlike PR firms in other industries, there are those dealing in the publishing business that will work on a performance basis. Get your money's worth! If you are paying them based on their performance, guess what: they will perform!"

*Price. How much is it all going to cost you? For many of you, this is the most important factor of all. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.