You understand that having a blog adds content to your company's website, but maybe you you hate writing or just don't have the time to commit to it.

There is a way to realize the benefits of a blog without the large time commitment. You can buy a set (or multiple sets) of Private Label Rights (PLR) articles to utilize as your blog posts. Of course you are going to want to find PLR articles that are fitting with your niche and marketing goals but that shouldn't be hard to do. The topics covered by PLR articles are quite endless.

Once you have discovered and purchased a set of PLR articles, do not post them right away. The secret is to create quality content on a fairly regular basis. You will have to decide (based on time and the number of articles you have available) how often each week is regular. You may decide to post three times a week or only once, either is fine as long as you stick with it. After you have built up a group of regular readers, they will continue to visit as long as there is interesting content to read.

Overall make sure to personalize and change every PLR article before posting it, for two reasons. The 1st is to ensure you are posting original content. PLR articles need be changed and with the idea that the blog will be indexed by the search engines - in order for this to happen you should change 20-50% of the article making it original. The other reason to re-write the PLR article is to make it blog friendly. As a rule blog posts are conversational in tone and not all PLR articles are. This is not hard to do. The research and idea is are already presented, all you have to do it put it into different words (or part of it).

If you do not want to use PLR as the sole source of your blog posts, they are still a simple and fast way to post on days or weeks when you don't have as much time or will be away.