The Basics of Marketing With Articles
Do you want your newly published or about-to-be-published website to be packed with traffic from day one? Of course you do, because traffic is the soul of any website. There are many methods of generating traffic, and one very easy, yet effective, method is article marketing.
You might be asking what article marketing is. What article marketing is is a method of generating traffic by writing articles that are informative as well as original and that have something to do with the content on your website. They are then submitted and published on special sites that are designed for this purpose. Websites seeking content then pick up the articles and post them, without making any changes to their websites.
So now you might be asking how these articles, posted on a reprint directory and then picked up by another site could possible generate traffic for your website. The answer is simple. These articles are written in a particular format which includes something called a resource box. This resource box contains information that links back to your website. This is usually a link and a short bio of you the author. People looking for more information click on the link and are directed to your website.
Another important factor to note is that your content must be informative and original. If you copy content from another website and pass it off as your own, search engines will blacklist you. Also, if your article is not informative and merely blah-blahs or goes around in circles without focusing on the topic, then no one will pick it up for publication. Your article must also include a few "keywords" that are relevant to your business - including these in your content will make your article more visible to the search engines. The lesson, therefore, is to have your content written by a professional who knows about keywords.
Here are some more pointers on how to write good articles:
1. Make your article comfortable to read. People do not want to read something that goes on forever and ever but they also want to obtain decent information. The average acceptable length is between 5-600 words.
2. You want people to want to place your article on their website so make sue the article is informative and again it needs to be as original as possible. There are software applications and websites that can help check this for you.
3. Research on high-value keywords before including them in your article. Use this link for carrying out keyword research: https://adwords.google.com/select/KeywordToolExternal
4. You want the reader to feel engaged so use a friendly tone.
5. Make sure to use every day language, industry specific language will usually confuse readers.
6. Perfect grammar, please!
7. Your headline has to be catchy - it has to hook the reader right away.
8. The resource box is the selling point. You will want to write something that is going to make people want to click on the link in order to obtain more information.
If you are not used to writing or are not a writer consider outsourcing your content. There are a number of freelance websites that take work on a per project basis and will provide professional, original, and optimized content for you.
Learn tips for marketing an online business, or how to start a home based internet business. Visit the website marketing tips blog at http://www.nitromarketing.com/blog
Published July 14th, 2008
Filed in Marketing
