The mistakes you make now have a large effect on the way marketing is done for your business tomorrow and therefore those mistakes are given a large value. Learning about the mistakes created can ameliorate the marketing wealth. Providing an excellent service to those who obtain our business is our main goal but it is impossible to please everyone who considers our business.

We all make mistakes, but what matters is what we do when it happens. Mistakes allow us to learn and improve how we do business, improving our relationships with our customers and becoming more successful as we move forward. The needs of your client were not met by some aspect of your marketing or customer service, and now you have the opportunity to learn and grow professionally from it.

All businesses want to have happy customers,but, studies show 95% of unhappy customers do not complain back to the business their unhappy with.Sure it is nice not to have to deal with those complaints. But, if you don't deal with unhappy customers you will never see them again. And remember even if you never hear from them again they will spread the word to others about your business and that will hurt your business.

In most businesses it is the case that you will have about 25 people who are dissatisfied with some aspect of your service and don't complain for everyone that actually complains you. Consider that you lose about 25 times the number of customers who actually complain about your services. If you need more motivation, well over 90% of them may have continued to buy from you if you solved their complaint in a timely manner.

You should know that setting up a system to monitor customer feedback about your business is one of most important things you will ever do. The great thing is that it's not really that difficult. You must have a system that keeps track of your customers and how often they buy from you. It's also essential that you have their contact information. Once you have that foundation, you can develop a system to actively ask for feedback from your customers about their experiences with your business. Obviously, putting this all together requires working out all the details, but the overall approach is that simple. Too bad most business owners never bothered to take the time.